Uncle Matt’s Organic unveils brand refresh


CLERMONT, Florida, – Uncle Matt’s Organic, the nation’s best-selling organic orange juice brand, is excited to launch its new look with a redesigned logo and packaging. It’s been just over a year since the brand was welcomed by founder and CEO Matt McLean, who built and then sold the company to Dean Foods in 2017, and bought it out in 2020. The visual transformation reflects the metamorphosis of a new Uncle Matt’s Organic – a product with a stronger sense of cohesion and modernity. The refresh comes as the company continues its rapid expansion into the juice, functional drink and shot categories, underscored by continued innovation and sales growth.

The new dynamic design elements elevate the look and feel to appeal to its consumer audience, while continuing to connect with the brand’s loyal following, who have generated significant growth. The design increases shelf presence with a more modern look with a sophisticated color palette and easy-to-read product benefits. Products featuring the new logo and packaging are now on offer to retailers to reach on-shelf displays this month. The brand also just launched its direct-to-consumer platform through UncleMatts.com, delivering its functional and better-for-you drinks directly to homes across the country.

“We are very proud of the long legacy of the Uncle Matt’s Organic brand and how the company continues to evolve,” said Susan McLean, Vice President of Marketing and Innovation at Uncle Matt’s Organic. “We see this brand refresh as an opportunity to gain more visibility on the shelves with clearer graphics that communicate the benefits of our drinks and an eye-catching packaging design. We felt it was time to reinvent the look of the brand so that it visually reflects the forward thinking and innovative approach that is at the heart of our business, ”she continued.

The new look ushers in an era of firsts for the brand, as Uncle Matt’s Organic recently entered a new category with its new line of Ultimate Immunity and Energy Shots.

With the addition of Ultimate Shots, there is a functional Uncle Matt’s Organic offering for everyone in the family, including: Ultimate Immune Organic Orange Juice, Ultimate Defense Orange Juice with Turmeric & Probiotics and organic orange juice with calcium and vitamin D in addition to its Orange and grapefruit juice and range of lemonades.

Uncle Matt’s Organic produces the highest quality juices, using only premium quality fruits, 100% organic, free of synthetic fertilizers, pesticides and GMOs. As the oldest organic orange juice company in the country, Uncle Matt’s Organic is committed to cultivating and producing tasty and healthy organic juices and fruits. All Uncle Matt’s products are certified glyphosate residue-free by the Detox Project.

About Uncle Matt’s Organic

Uncle Matt’s Organic is the oldest organic orange juice company in the country offering premium organic produce. All Uncle Matt’s products are USDA organic, contain no synthetic additives or preservatives, and contain no GMOs. Uncle Matt’s organic products are available nationwide at fine retailers nationwide. Uncle Matt’s Organic is an active member of the Organic Trade Association (OTA) and supports the Organic Farming Research Foundation, The Organic Center and Organic Voices.

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