CHARLESTON, South Carolina, June 29, 2021 (GLOBE NEWSWIRE) – Charleston-based Sweet Grass Vodka, a leading artisanal spirits and innovation company, today announced that InterContinental Beverage Capital will join its team and will take a minority stake in the company.
Sweet Grass is led by Charleston resident and founder Jarrod Swanger and Chicago-born entrepreneur Brian Friedopfer. They introduced Sweet Grass Vodka to the highly competitive spirits market in late 2020 and are already available online, at Total Wine’s Southeast locations, and through distributors in Texas, South Carolina, Georgia, in Florida, Tennessee and Illinois. Sweet Grass is in the midst of rapid expansion and expansion as it completes its second location, a state-of-the-art craft distillery and bottling plant in the Charleston Brewery District. The distillery is scheduled to open in September this year.
InterContinental Beverage Capital is an established, New York-based advisory and investment group working in the beverage, CPG and infused beverage sectors, with extensive experience across all industry segments and disciplines.
Jarrod Swanger, CEO of Sweet Grass, said: “After creating the brand and building the fundamental consumer and market positions, it was time to bring in true beverage expertise. I had worked with IBC at a previous company and found their knowledge and network to be impressive and invaluable. This is exactly what Sweet Grass needs at this point in its evolution. IBC, serving on our Advisory Board, will help Sweet Grass Vodka continue its national expansion and ensure it has the knowledge and resources to achieve its vision.
Sweet Grass Vodka is a family-owned, locally sourced artisanal spirit made from the highest quality potatoes. Its immediate priorities are to expand its message and reach its growing legions of consumer-converts who are discovering sweet weed daily, presenting it to key markets and distributors, while meeting accelerating demand and completing the construction of its distillery and its tasting room.
Joe Messina, Founding Partner of IBC, said: “We are delighted to be working with Jarrod and Brian to help make their vision a reality. IBC will focus on strategy and business fundamentals first and then contribute to scaling and capitalization efforts.
Soft grass information
Sweet Grass Vodka is a Charleston-based spirits and distillation company. Founded in 2020 by Jarrod Swanger and Brian Friedopfer. Its goal is to create innovative and high quality artisanal spirits brands and to offer unique and exciting consumption experiences in its distillery.
For more information, log on to http://sweetgrassvodka.com
About the IBC
InterContinental Beverage Capital is a New York-based advisory and investment firm specializing in the beverage and consumer packaged goods industries. IBC has a global network of strategic contacts, capital resources, consultants, recruiters and management teams with representative offices in Atlanta, Boca-Raton, Los Angeles, Mumbai and Lugano, Switzerland.
For more information, log on to http: http://inbevcapital.com/
InterContinental Beverage Capital, Investor Relations, 212-634-7277, [email protected]