SIAL America unites the international food and beverage industry with its US debut


SIAL America, the premier cross-category food and beverage trade show debuted in the United States, welcoming domestic and international exhibitors, key importers, catering companies, distributors, retailers, wholesalers and restaurateurs , boosting the industry by $1.5 trillion as it continues to recover from the pandemic. As part of the inauguration Food and Beverage Industry Week in Las Vegas (LVFBIW), which featured four premier food shows including SIAL America, Bar & Restaurant Expo, Pizza Expo and World Tea Conference + Expo, the massive event kicked off on National Agriculture Day, a nod to look at the farmers and ranchers who make the food on our possible board.

SIAL America welcomed over 4,600 industry professionals from the United States and 60 international countries to the Las Vegas Convention Center. Attendees connected and purchased products from leading national exhibitors including Butterball and the California Milk Advisory Board, and were also able to network with the strong and diverse roster of international pavilions that participated in the launch of SIAL America with representation from LatAm (Argentina, Brazil), Europe (France, Italy, Poland), Africa (Morocco, Tunisia) and many more.

Attendees connected with exhibitors seamlessly through SIAL America’s matchmaking platform to host nearly 700 formal meetings and take advantage of SIAL’s comprehensive food information and education sessions led by industry thought leaders including “Inside The Chocolate Industry” with Pat Egan, President and CEO of See’s Candies, “The Era of Food on Demand” with Michael Schaefer, Global Food & Beverage Lead of Euromonitor, “Benefits of Animal-Product Traceability” with Steve Sands, President of PFG Protein Brands, and “Beverage Trends in 2022” with Howard Telford, Head of Non-Alcoholic Beverages at Euromonitor. Companies in attendance included The Culinary Institute of America, MGM Resorts International, JBS Imports and Publix Supermarkets.

“SIAL has a long-standing reputation as the premier event host for the F&B industry in the world and the launch of the first SIAL America show with rare USDA (United States Department of Agriculture) endorsement gave us that much more confidence that we were on to something big,” said Jessica Blue, EVP, Emerald. “It was amazing to witness all of the in-person connections that were made within an industry that has been so deeply affected by the pandemic. We are honored to be able to support the recovery of the industry and look forward to coming back even better next year. »

“The SIAL network has been welcoming the global food community for almost 60 years. Major American companies and stakeholders have been strongly supported from Paris to Shanghai, from New Delhi to the Middle East; A SIAL event on American soil was well-awaited and we have now done it successfully,” said Nicolas Trentesaux, Managing Director SIAL Network, COMEXPOSIUM Group.

“We are very grateful for all the positive support we have received and the impressive foreshadowing of SIAL America 2022 is an excellent development for success in the years to come. SIAL America will undoubtedly become the premier general food event in the United States,” added Trentesaux.

SIAL America also announced the winners of this year’s Innovation Awards, awarding Bronze to Stonewall Kitchen in Maine, Silver to TipiCilentani in Italy and Gold to The Fresh Chili Co. in New Mexico. of 700,000.

“We are very honored to receive the first-ever SIAL America Innovation Award for our freeze-dried Hatch chiles,” said Randy McMillan, owner of Fresh Chile Co. “We created this product to extend the short shelf life of chili peppers. Hatch and make the easiest to ship, without sacrificing amazing flavor and color.We never imagined receiving the recognition from such a longstanding global presence in food innovation.As a family business, we had an amazing experience at SIAL and are very grateful for what this event brings to our industry, and we look forward to returning next year.

Setting the stage for the global future of food and beverage, SIAL America will return to the Las Vegas Convention Center next year for its second annual show which will take place March 28-30, 2023.

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