BUY, NY– Rockstar Energy Drink enlists brand partner and featured actor Angus Cloud to star in the brand’s epic new “Fuel What’s Next” advertising campaign, championing the idea of what’s possible if you follow your passions.
The long-running commercial celebrates the journey with Angus as he unlocks his potential through unexpected new adventures, all powered by Rockstar Energy. The journey highlights unique experiences and points of passion mutually enjoyed by Rockstar Energy and Angus, including motorsports, fashion, music, art, skateboarding and gaming, showing how to get the energy needed to fuel your own passions.
The 90-second film is full of clues and teasers, acting as a trailer for four upcoming IRL consumer experiences that include cameos from Rockstar Energy athletes and brand collaborations.
“It’s been a dope journey with Rockstar Energy Drink so far. I’ve been able to do things with them that I never thought possible…sharing my passions, some I’ve had since I was a kid and their bringing it to life is like a dream,” Angus Cloud said. “What I’ve learned is anything is possible, do you feel me? I can’t wait for everyone to see what’s to come and how to get involved is just the beginning.
The collaboration with Angus began in mid-October at the Formula Drift Finals, where Angus received an advanced driving lesson from three-time Formula Drift World Champion Fredric Aasbo. Later this month, fans will discover they have something special in store at ComplexCon, followed by a unique December experience that taps into Angus’ love of art and skateboarding, with more more to come in 2023.
“The next step doesn’t happen by accident, so we’re excited to work with Angus to show how Rockstar Energy can help you access what’s possible and make it yours,” said Fabiola Torres, CEO of PepsiCo. and director of energy marketing. Category. “The creative campaign showcases what the brand stands for through all of our consumer passion points.”
The commercial – created by Goodby, Silverstein & Partners and directed by Romain Chassaing – will air in the fourth quarter nationally across multiple platforms, including cable TV, streaming, digital and social placements as well as select billboards. billboards in New York, Los Angeles, Atlanta and Miami.
About Rockstar Energy Drink
Founded in 2001, Rockstar Energy Drink produces beverages that celebrate young hustlers focused on their journey. With over 20 Rockstar Energy products and five sub-lines available in convenience stores and grocery stores in more than 30 countries around the world, Rockstar Energy gives you a bold and refreshing boost, full of benefits and full of flavor.
PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, thanks to a portfolio of free drinks and convenience foods that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that each generate over $1 billion in estimated annual retail sales.
Leading PepsiCo is our vision to be the global leader in convenient food and beverage by winning with PepsiCo Positive (pep+). pep+ is our end-to-end strategic transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people .
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