Preferred by home delivery consumers, Aptar Food + Beverage’s SeaWell ™ active packaging systems pass ISTA and ASTM tests
Atlanta, Georgia – Aptar Food + Beverage – Food protection, A member of AptarGroup, Inc. and a leader in a broad range of food protection and active materials science solutions for seafood and fresh produce, has successfully passed ASTM (American Society for Testing & Materials) and ISTA (International Safe Transit Association) for its SeaWell ™ active packaging system, confirming its robustness for e-Commerce delivery of seafood. The internationally recognized series of testing procedures established by ISTA and ASTM is the standard for defining how packages should behave to ensure their contents are protected during transport.
SeaWell ™ Active Pouches have been filled with seafood and tested in multiple package configurations with standard and small package size settings. These tests included drop tests, free load vibration, low air pressure, and vehicle vibration. After undergoing all testing, the SeaWell ™ Active Packaging System did not show any damage, tears or tears.
In addition to passing ISTA and ASTM protocols, the SeaWell ™ system has also been tested for consumer preferences. In a study by marketing research firm Kaplan MRD, participants looked at seafood packaged using SeaWell ™ technology alongside the same seafood packaged in a traditional polybag. The results of the study indicated that home-delivered seafood buyers prefer seafood using SeaWell ™ technology over the regular plastic bag.
“With compliance with ISTA and ASTM standards and positive consumer feedback, Aptar is well positioned to serve the e-commerce market,” said Neal Watson, vice president and general manager of Aptar Food + Beverage – Food Protection. “We are confident that these findings will expand access to home seafood delivery, helping this market to deliver fresh, high-quality seafood to customers, leading to a better consumer experience. “
Already in use in thousands of stores, the new active packaging solution uses integrated technology that traps and prevents the buildup of excess liquids inside the packaging, reducing microbial growth and chemical degradation, while helping to control odors. Proprietary technology allows e-commerce companies to distribute frozen products and thaw them during transit, providing consumers with fresh, mess-free, ready-to-cook seafood.
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About Aptar Food + Beverage – Food Protection
Aptar Food + Beverage – Food Protection is part of AptarGroup, Inc., a global leader in the design and manufacture of a broad range of drug delivery, consumer product distribution and active materials science solutions . Aptar’s innovative solutions serve a variety of end markets, including pharmaceuticals, beauty, personal care, home, food and beverage. Using knowledge, proprietary design, engineering and science to create dispensing, dosing and protection technologies for many of the world’s leading brands, Aptar in turn is making a significant difference in life, appearance, the health and homes of millions of patients and consumers around the world. Aptar is headquartered in Crystal Lake, Illinois, and has 13,000 dedicated employees in 20 countries. For more information, visit www.aptar.com.