Penang exco aims to promote local street food via Michelin Guide

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People line up for Penang’s famous Teochew Chendul. Yeoh said he aims to bring the Michelin Guide to Penang. — Photo by Sayuti Zainudin

By Opalyn Mok

Wednesday, October 5, 2022 4:03 PM MYT

GEORGE TOWN, October 5 Penang’s government today said it plans to introduce the Michelin Guide to the state to promote its famous street food scene.

Penang State’s exco for tourism and creative economy Yeoh Soon Hin said he is currently working to bring the Michelin Guide to Penang.

“Penang is a well-known Malaysian culinary paradise that has been continuously recognized by international media,” he said in a statement.

He noted that Penang assam laksa was ranked seventh in CNN’s 2020 World’s 50 Best Foods while the state char koay teow, cendola and nasi kandar are equally popular among visitors from other states and countries.

“As Penang hosts the International Food Festival every year, I kept reminding myself that we lacked the Michelin Guide,” he added.

Yeoh said he hopes to promote Penang’s local food delights through the Michelin Guide books.

He pointed out that the Greek National Tourism Organization had recently signed an agreement with the Michelin Guide to promote Greek gastronomy to the world, and said that Penang could do the same.

“Bringing the Michelin Guide to Penang is a very strategic move to align with the Penang State Tourism Master Plan 2021-2030,” he said.

He said listing Penang’s local cuisine in the Michelin Guide would boost tourism in the northern state while showcasing much of its renowned cuisine.

“More and more tourists are looking for destinations with a strong gastronomic presence. By browsing the Michelin Guide, they are able to see the spots in Penang that will influence tourists’ decision to come to Penang indefinitely,” Yeoh said.

He said the Michelin Guide not only highlights fine dining and upscale establishments, but also offers a Bib Gourmand category for street food and reasonably priced dining establishments.

He said it was time to showcase Penang’s talented chefs and cooks through the Michelin Guide, and some might even get Michelin stars for their culinary masterpieces here.

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