NielsenIQ: New trends in low-alcohol and non-alcoholic beverages


NielsenIQ logoOctober 12 – Last week, NielsenIQ Senior Vice President of Account Development Kim Cox joined a panel at the Distilled Spirits Council’s Council DISCUS 2021 conference, alongside Fever Tree CEO Charles Gibb and Lyre’s Senior Vice President of Non-Alcoholic Spirits for North America Joshua Carlos to share the industry’s latest low-alcohol and non-alcoholic beveragesnd offsite beverage trends with a premium blender. I thought you might be interested in seeing some key information about NielsenIQ from their session, for cover review. Please see below:

  • Low-alcohol and non-alcoholic beverages sold for $ 3.1 billion off-premises in the past 52 weeks (+ 10.4%)
    • Non-alcoholic sales: $ 331 million (+33.2%)
    • Low-alcohol sales: $ 2.77 billion (+ 8.1%)
  • There has been a 315% increase in online dollar sales of non-alcoholic and low-alcohol drinks in the past 12 months against a 26% increase in online sales of alcoholic beers, wines and spirits
  • Alcohol free $% change from previous year
    • Beer / FMB / Cider: 31.7%
    • Wine: 39.4%
  • Spirits: 113.4%% Change in low-alcohol $ from previous year
    • Beer / FMB / Cider: 4.5%
    • Wine: 18%
    • Spirits: 8.5%
  • 78% of non-alcoholic drink buyers buy alcoholic beer, wine or spirits

“There are a lot of health and wellness trends emerging in downtown stores that are pushing alcohol consumers to review their drinks. While non-alcoholic beer has been available to consumers for many years, there are now more options for alcohol-free or low-alcohol wines, spirits, and beers than ever before. These new innovations better respond to the health and wellness desires of some consumers, such as lower blood alcohol levels, less sugar, fewer calories, or sustainable sourcing practices. The soft / low alcoholic beverage market is still relatively small with less than 5% household penetration, but it is an interesting area to watch as it now accounts for $ 3.1 billion in sales and a total market share. 3.5% alcohol. – Kim Cox, Senior Vice President of Account Development at NielsenIQ


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