New York airport drinks will have price cap after $28 beer goes viral

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Beverage prices at airports in New York and New Jersey are set to face a cap following a viral tweet about sky-high beer prices. While most travelers around the world have resigned themselves to the fact that food and drink prices on the other side of airport security are higher than they would be on the street, travelers Traveling to New York area airports will no longer face such discriminatory prices – and travelers across the country are hoping for similar changes to be made at their local airports.

With travel prices now reaching new highs in the United States, this welcome change could save travelers leaving New York a lot of money. Here’s a look at the tweet that sparked New York’s airport price revolution, the process that led to the changes taking effect, and what exactly will change at airports across the region.

Limitation of drinks at the airport – Information for travelers

Last July, at the height of the pandemic, a traveler posted a photo of a menu at New York’s LaGuardia airport that showed the price of a Sam Adams beer on sale for a staggering $27.85. – expensive beer even by airport standards. The tweet went viral and what started as an innocent social media post ended up triggering an audit of how establishments at area airports price their products.

A spokesperson for OTG – the company owns several of the stores at LaGuardia, JFK and Newark airports – said the beer in question was simply labeled incorrectly, but by then the damage had already been done. , with more than twenty unfortunate travelers paying the exorbitant price. Days later, the Port Authority of New York and New Jersey asked the company to check its menu prices — and now, nearly a year later, the Port Authority has taken matters into its own hands. hand.

Earlier this week, the Port Authority released a new 35-page policy on pricing at three area airports – JFK, Newark and LaGuardia – and should save travelers a few dollars. In short, the policy now prevents retailers at these airports from significantly overcharging travellers, with prices now having to reflect those of off-airport “street prices” – with a maximum surcharge of 10%.

The policy also states that vendors must offer low-cost food and beverage options to provide a wider range of value to travelers passing through airports. With travelers unable to bring drinks through security, the price of drinks and snacks can really add up – especially for families at airports – and so the policy is bound to be welcomed by travellers, especially as all other aspects of travel increase in price. .

Speaking of the change, Port Authority Chairman Kevin O’Toole said:

“All airport customers should rightly expect policies that limit concession food and beverage pricing to be followed and enforced. No one should have to pay such an exorbitant sum for a beer. .

“The new Department of Aviation compliance and enforcement measures announced today make it clear that all prices at dealerships will be regularly monitored to ensure they are aligned with the regional market. And all airport customers and concessionaires should expect proactive and rigorous enforcement now that these revised standards are in place.

Concept image of busy airport during sunset with plane taking off from runway in the distance

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