New personalized drink service seeks to mimic candy enthusiasm


Daile Food claims to be one of the first companies in the field of personalized drinks and allows consumers on its website to choose from a series of products ranging from superfoods, skin foods, weight control, health tonics, nutrition for adults and children and sports performance.

Within each series, consumers choose a base which can range from milk, coffee, tea, juice, and yogurt. For each base there are also options for vegetable and flavored versions.

After that, consumers choose the functional ingredients they want in their product. Daile Food offers a variety of ingredients, including vitamins, minerals, probiotics, prebiotics, DHA, collagen, ginger, chia seeds, fiber, and pea protein isolates, to avoid name a few.

Candy counter for drinksIn addition to this, you need to know more about it.

According to project manager Jinn Lim, the idea for Daile Food came after seeing Nourished Asia gain traction, which is expected to grow by 30% to 35% this year.

Nourished Asia primarily sells functional powdered ingredients in a la carte model form, but also has a personalized nutrition service where company professionals develop a plan for the consumer based on a questionnaire.

The company says the new “Pick and Pack” beverage shopping experience was inspired by the concept of a candy counter where consumers have the freedom to pull candy from a counter and pay for whatever they want. .

As a child the excitement I received (from those candy counters) was memorable and I wanted to provide a similar experience to adults now in the form of healthy food. It’s the luxury of being able to customize something for yourself and only receive what they need.”Lim said.

DosageIn addition to this, you need to know more about it.

To ensure the correct dosage, Daile Food references research studies from online databases.

For children, we will adapt the dosage. It’s the same process in all of our series, only In addition to this, you need to know more about it.ingredients and servings differ, depending on the activity and function for which we intend to use itLim explained.

The personalized drinks sold by Daile Food are in powder form, so consumers can mix with water, smoothies or even milk.

They are sold in 30 packs (900g) for a one month supply, or 2.7kg and 5.4kg for a three and six month supply.

The company sources all of its ingredients abroad, mainly from the EU and the United States.

Besides Malaysia, it also serves consumers in Singapore, Brunei, Australia and Hong Kong. So far, around 65% of its business is domestic.

Daile Food is exploring a subscription service in the future, as well as expanding its core range and markets.


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