New Beverage Showdown 22: Meet the semi-finalists and judges


In just five days, New Beverage Showdown 22 will kick off BevNET Live Winter 2021 in Santa Monica, which means it’s time to reveal the semi-finalists and judges for the pitch competition, who will take the stage.

The New Beverage Showdown, sponsored by Venturing & Emerging Brands (VEB), a business unit of Coca-Cola Co., is an integral part of BevNET Live and the beverage industry‘s premier pitch competition. It showcases innovative and promising emerging beverage brands and provides attendees with case studies to learn and spark new ideas.

Twelve emerging beverage companies will be in the spotlight for the New Beverage Showdown semi-final, which is scheduled to take place from 8:00 a.m. to 9:30 a.m. on Monday, December 6. Entrepreneurs will share their business strategies and taste their products with a panel of expert judges for immediate feedback and commentary. A panel of six finalists will then be announced at 12:00 PM. Final presentations will take place the next day, Tuesday, December 7, and a new panel of judges will choose the winner at the end of the day.

Now let’s meet the players. This summer’s semi-finalists are promising brands in a variety of categories, including herbal tonics, coffee, sparkling waters, blenders, herbs, tea, and cannabis infused drinks.

New Beverage Showdown 22 semi-finalists:

  • FUL foods
  • CE PKN
  • Simplicity drink company
  • ALLDAE Cascara
  • Change the water
  • Hi
  • Marks of Intent, LLC
  • Cafe Co.
  • Mingle Beverage Company LLC
  • Organic Patch
  • Creations GnuSanté Inc

With decades of experience in branding, retailing, investing, distribution and marketing, the judges at New Beverage Showdown 22 will provide attendees and attendees with valuable insight into what makes a successful event. ‘a brand of drink.

Semi-final judges:

  • Brian Kelley, President and CEO, Pearlrock Partners
  • Mike Schneider, Marketing Director, BevNET
  • Emily Vangelovski, Senior Brand Manager, New Sources of Revenue — Emerging Brands, The Coca-Cola Co.
  • Thuy Nguyen, Category Manager, Good Eggs

Final Round Judges:

  • Eric Kacker, Team Leader, Marketing Operations, The Coca-Cola Co.
  • John Craven, CEO, BevNET
  • Ken Sadowsky, Senior Advisor, Verlinvest
  • Maxine Kozler Koven, Co-Managing Director, LDR Ventures & Consulting

It is not all up to the judges. BevNET Live attendees and live broadcast viewers can vote, which is weighted by turnout. The mark chosen by the participants in the semi-final receives a guaranteed seat for the final and the tally will be used to help the judges in their decision-making.

In addition to being the star of the show, the winner of New Beverage Showdown 22 will receive a $ 10,000 awareness advertising package. Past winners include Hoplark Hop Tea, Health-Ade, MALK, Rise Brewing Co. and CANN.

Watch the competition and meet the players on BevNET Live. Over 600 beverage professionals have already registered and limited places are available with just five days to register.

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Questions about the conference can be directed to Jon Landis, [email protected] Sponsorship opportunities are available for companies looking for additional exposure to the industry.

About BevNET Live

BevNET Live is the premier event for beverage brands, distributors, service providers, retailers and investors to discuss the future of the industry. With the industry’s top speakers and our New Beverage Showdown, BevNET Live attracts hundreds of brands to every event.


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