Natural nutrition brand Whitebridge and Italian company Agras Pet Foods announce merger


Press Release: Whitebridge Pet Brands

Whitebridge Pet Brands, an American manufacturer of Tiki Pets brand cat and dog food, supplements, fillings and treats, and a leader in natural pet nutrition, and Agras Pet Foods, a European pet nutrition company. pets and maker of the Schesir pet food brand and supplements for cats and dogs, recently announced that they have completed their merger. Both companies are now fully owned by NXMH, a Belgium-based investment company. The new company will operate as Whitebridge Pet Brands.

Olivier Amice, current CEO of Whitebridge Pet Brands, will become CEO of the combined company.

“Our goal has always been to build a global natural health nutrition business. Together, Whitebridge and Agras are taking a big step towards this goal with sales in over fifty countries and four factories serving a larger geographical footprint. Most importantly, Agras and Whitebridge are compatible, with talented teams, a shared nutritional belief of natural, minimally processed pet foods, and a portfolio of strong, helpful brands that deliver on the promise of health and happiness for pets. dogs and cats,” Amice said.

“This merger is in line with our ‘Better Together’ philosophy. This allows us to accelerate our development with more innovations made available to more markets. We will continue to provide our retailers with relevant and differentiated solutions to help them maximize the potential of their stores,” added Amice.

Pietro Molteni, former CEO of Agras, is immensely proud of the work accomplished since acquiring and leading the company.

“I strongly believe that the two teams working together will give the new company the unique opportunity to build a truly global and unique pet food business, and I will provide my full support during the transition,” Molteni said.

In addition to Tiki Pets, Whitebridge Pet Brands manufactures and markets cat and dog food, supplements, toppers, treats and health aids under the following brand names: Dogswell, Grizzly, Cloud Star, Buddy Biscuits, Pet Botanics , Crazy Dog and Small Kitchen. In addition to Schesir, Agras also manufactures and markets the animal feed brands Stuzzy and ADOC, which are distributed in Europe.

Whitebridge Pet Brands will continue to operate from both offices; St. Louis, Missouri and Genoa, Italy and does not expect any disruption to customers of either company during the integration.


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