NEW YORK (StudyFinds.org) – Chocolate and vanilla may be Americans’ favorite flavors, but many plan to experiment with more in the New Year, new research shows.
A survey of 2,000 Americans looked at people’s taste preferences and found new trends on the horizon, with 46% saying they were interested in trying mint and chocolate flavored products. , 36% being open to lemongrass flavored foods, or 34%. want to try hot honey in 2022.
Some people are still late to try coffee (43%), green or black tea (38%), or citrus-flavored products (35%) – which were popular flavors of 2021. Others are looking to explore internationally, showing interest in flavors such as mango (36%), red beans (31%) or tea berry (30%).
Conducted by OnePoll in partnership with Premier Protein, the study also found that tasty flavors are still important for those who want to maintain a healthy diet (82%).
More than half of respondents (58%) think healthy foods don’t taste good to begin with, and almost three-quarters (72%) say they would eat healthier if their food tasted better. Another 76 percent would eat healthier if their food tasted like chocolate, their favorite flavor of ice cream (73%) or peanut butter (67%).
Dieting hasn’t been easy for one in five Americans who admit to having trouble eating a healthy diet (21%). Surprisingly, 65% would be more likely to consume healthier foods if they could drink them (like in a protein shake) instead of eating them (like in a salad).
Three in five say leading a healthy lifestyle has been a challenge as they are always tempted to eat sweet (54%) and salty (49%) foods.
More than half of Americans have a sweet tooth when cravings strike (56%), enjoying treats like ice cream (42%) and cookies (40%). Others find it hard to resist their favorite savory foods like pizza (43%), pasta (40%) or fries (39%).
Almost two-thirds agree that their taste preferences change during the day (63%). A similar number of people add that sometimes their favorite flavors don’t match the time of day, such as a craving for something sweet for lunch or a fruity snack before dinner (69%).
Jump on the healthy train
Eating healthy isn’t always a struggle, especially for the 73% who were surprised by a healthy food that tasted better than they thought, like ‘veggie burgers’, ‘plant-based mac and cheese’ or ‘toddler cauliflower tater.
People love fruit too, taking in four of the five most popular healthy foods, including apples (58%), bananas (57%), oranges (55%), and blueberries (52%). Savory and healthy options including chicken (49%), beef (46%) and eggs (46%) topped the list.
Above all, flavor counts for 65% of people who value the flavor of their food over its nutritional value.