Lifeway Foods® to Showcase New Line of Adaptogenic Functional Mushroom Drinks at Winter Fancy Food Show 2022

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Company Responds to Growing Consumer Interest in Ingredients for Mental Wellness, Immunity and Gut Health

MORTON GROVE, Ill., February 4, 2022 /PRNewswire/ — Lifeway Foods, Inc. (Nasdaq: LWAY), the leading U.S. provider of kefir and fermented probiotic products to support the microbiome, today announced that it will premiere its new line of beverages Functional Mushroom Adaptogens at Winter Fancy Food Shows Las Vegas, Nevada from February 6-8, 2022.

Lifeway Foods New MSHRM Oats

The Lifeway MSHRM Oat™ line is the latest addition to Lifeway’s extensive portfolio of cultured oat beverages. In addition to containing 10 live and active probiotic cultures as well as heart-healthy beta-glucans, the new product line includes a variety of functional mushrooms and adaptogens, and will be available in three unique flavor combinations:

  • Calm: Reishi and Vanilla Flavor – Decrease stress and anxiety while boosting your mood with nutrient-rich adaptogenic Reishi

  • Support: Mushroom Immune Blend with Aronia – A blend of adaptogenic mushrooms and aronia berries for powerful immune support

  • Focus: Lion’s Mane Golden Milk with green tea L-theanine – Cool down with stress-reducing adaptogens in Lion’s Mane mushroom and L-theanine, turmeric and ginger to relax and uplift your mood

“The release of our Lifeway MSHRM Oat™ comes at a time when consumers are looking for innovative and functional drinks that taste great and contain ingredients at the cutting edge of health research,” said Julie Smolianski, CEO of Lifeway Foods. “Lifeway has been attending the Fancy Food Show since the beginning of our business, and I’m so happy to be back with the community after this long hiatus due to the pandemic. I started attending this show with my parents when I I was a kid, and it’s amazing to launch this new line of plant-based probiotic drinks that showcase the many attributes of adaptogenic mushrooms. With so much focus on the mental health crisis and promising research around the functional ingredients of mushrooms, I’m proud to offer these wellness beverage options that anyone can enjoy and add to their self-care toolkits.”

According to Allied Market Research, the global functional mushroom market is expected to reach $19.33 billion by 2033. The increased interest in functional mushrooms is driven by their safe and natural benefits that have long been a staple of traditional medicine. Supermarket News noted that mushrooms, oats and immunity are among the top natural industry trends for 2022, and that mushrooms saw explosive growth in 2020, driven in large part by interest in the immune health, accounting for 61% of mushroom sales that year.

Lifeway invites Winter Fancy Food Show attendees to visit Booth #2356 to learn more and sample the company’s latest offerings, including Lifeway Organic Oat, the brand’s new probiotic oat milk, distributed across the , which recently won the KeHE Summer Show OnTrend 2022 award in the Dairy & Chilled Category. Lifeway CEO Julie Smolianski will be signing copies of his book, The Kefir Cookbook: An Ancient Healing Superfood for Modern Living, Recipes From My Family Table and Around the World to Sunday February 6and from 1-3 p.m. at the Lifeway booth #2356. For more information about Lifeway and its products, visit lifewaykefir.com.

About Lifeway Foods, Inc.

Lifeway Foods, Inc., which has been recognized as one of Forbes’ Best Small Companies, is America’s leading supplier of the fermented probiotic drink known as kefir. In addition to its drinkable kefir line, the company also produces cheese, probiotic oat milk and a ProBugs line for children. Lifeway’s sour and sour fermented dairy products are now sold in United States, Mexico, Ireland, France and the UK. Find out how Lifeway is good for more than you at lifewayfoods.com.

Forward-looking statements

This release (and oral statements made with respect to the subjects of this release) contain “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995 relating to, among other things, future operating and financial performance, product development , market position, strategy and business objectives. These statements use words and variations of words, such as “continue”, “build”, “future”, “increase”, “lead”, “believe”, “watch”, “ahead”, “confident”, ” deliver”. ,” “outlook”, “expect”, and “expect”. Other examples of forward-looking statements may include, but are not limited to, (i) statements of the Company’s plans and objectives, including the introduction of new products, or estimates or forecasts of actions by customers or suppliers, (ii) statements of future economic performance, and (iii) statements of assumptions underlying other statements and statements concerning Lifeway or its business. You are cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events and are therefore inherently subject to uncertainty. If the underlying assumptions are prove inaccurate or known or unknown risks or uncertainties materialize, actual results could differ materially from Lifeway’s expectations and projections.These risks, uncertainties and other factors include: x; customer or consumer decisions; the actions of competitors; changes in commodity prices; the effects of government regulation; possible delays in the introduction of new products; and customer acceptance of products and services. A more detailed listing and description of these risks, uncertainties and other factors can be found in Lifeway’s Annual Report on Form 10-K for the year ended. December 31, 2020, and the Company’s subsequent filings with the SEC. Copies of these documents are available online at https://www.sec.gov, http://lifewaykefir.com/investor-relations/, or upon request from Lifeway. The information contained in this press release speaks as of the dates and periods stated herein, and Lifeway does not undertake to update the information contained in these documents except as required by law. Accordingly, YOU SHOULD NOT RELY ON THE ACCURACY OF ANY STATEMENTS OR OTHER INFORMATION CONTAINED IN ANY ARCHIVED PRESS RELEASE.

Media:
Derek Miller
Vice President of Communications, Lifeway Foods
Email: [email protected]

For General Lifeway Foods Inquiries:
[email protected]
Phone: 847-967-1010

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