Invitation to Exercise Series TO1 Warrants in Arctic Blue Beverages AB

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CEO Valtteri Eroma on the floor

Arctic Blue Beverages AB was listed on the Nasdaq First North Growth Market in May 2022.
During May, Arctic Blue Beverages AB proceeded with an oversubscribed share offering which brought the Company gross proceeds of approximately MSEK 28, before deducting issue costs and offsetting interest-free shareholder loans.

It was an incredible and proud moment to realize what we had accomplished together as a team. Five years ago there was a crazy vision of capturing arctic nature in a bottle. As a result, our flagship Arctic Blue Gin was born. Now, five years and many award-winning products later, we are at Nasdaq First North Growth Market Stockholm, as a listed company. The vision is always the same, to capture arctic nature in a bottle and our mission is to create the best drinks in the world from carefully selected natural northern ingredients.

Basis for strong growth

Year after year, our premium artisan products have won the world’s top spirits competitions. Our new products Arctic Blue Gin Legacy and Arctic Blue Rosé Gin were no exception, and both products were awarded double gold in the prestigious San Francisco World Spirit Competition – a sign of continued successful product development.

Premiumization is one of the most important factors in the growth of the alcoholic beverage industry and consumers are willing to pay more for better quality. The Global Gin Market is Expected to be Valued at $20.17 billion by 2028, growing at a CARG of 4.9% over the period 2021-2028.

With distribution agreements in place in many countries, we react quickly to new trends in various markets. In addition to studying trends, we prioritize innovation and invest in experimentation. We have succeeded in creating a strong and diversified product portfolio with products aimed at fast-growing market segments. Arctic Blue & Arctic Blue Oats Rosé Gin are excellent examples. Arctic Blue Oat is the world’s first gin-based oat liqueur and Arctic Blue Rosé Gin is our entry product into the growing segment of flavored gins.

A strong and diverse product portfolio, combined with existing distribution agreements around the world, gives us a solid springboard for future growth. With the help of the gross proceeds that the IPO gave us, we were able to introduce our products to important new markets, for example the Canadian market, and we were able to intensify the growth in the Nordic markets by putting the focus on Sweden. We believe that the efforts will already bear fruit in 2023.

Expansion into new markets

After listing on the Nasdaq First North Growth Market, we continued to sign significant new distribution agreements. Thanks to the agreement signed with the Southeast Asian distribution platform Buy2Sell, we will reach more than 100,000 B2B customers through South East Asia. We also signed a distribution agreement for the Malaysian market and our products were introduced in Canada through a signed agent contract.

E-commerce and various applications for selling alcoholic beverages have gained popularity globally. We are currently available in over 25 online stores and the number is constantly growing. Going forward, a large portion of our revenue will come from online sales.

Exciting Times Ahead

Total revenue for the second quarter of 2022 increased by 30% compared to the first quarter of 2022. The good development was mainly driven by travel retail and the domestic market (Finland, Sweden) where our investments in marketing, sales staff and catering campaigns are starting to pay off. Sales in Sweden started well Systembolaget and Q2 2022 sales were four times higher than Q1 2022. More listings were made in Systembolaget and numerous marketing activities supported the good development.

In September 2022 we launched our latest product, the ultra-premium Arctic Blue Legacy and entered the Web3 via NFTs. Arctic Blue Legacy is an interesting project combining the unique design of the world famous glass of Timo Sarpaneva with the internationally recognized professionalism of the master distiller Asko Ryynänen. We are one of the first listed Nordic companies to enter the NFT space. The luxury spirits industry is massive and NFT allows collectors to grow their physical collection in digital form. It also enables a transparent global secondary market where the digital certificate of ownership makes it easy to trade or gift the NFT at any time.

In addition to exciting ongoing projects like the launch of Legacy NFT, we will continue product development with exciting new products and focus on strengthening our presence in our existing markets through close collaborations with our distributors.

I believe we have the right conditions for future growth.

Valtteri EromaCEO

How to Exercise Series TO1 Warrants

Terms: One (1) warrant entitles its holder to subscribe to one (1) new share of Arctic Blue Beverages AB.

Subscription price per share: SEK0.96.

Exercise period: The exercise period of the warrants extends from October 3 – October 14, 2022.

Last trading day: The last trading day for Warrants on the Nasdaq First North Growth Market is October 12, 2022.

The Warrants bear the ISIN code SE0017770035 and are traded under the short name ARCTIC TO1.

Please note that some candidates require a response from their clients before October 14, 2022. Warrant holders should therefore contact their respective nominees well in advance before the last day of the exercise period.

If holders hold Warrants in a securities account or an account with specific rules for securities transactions, such as an investment savings account (ISK) or a stock insurance account (KF), the subscription and payment take place with the nominee who gives additional instructions on the procedure for exercising the BSAs.

Exercise of warrants, pure registered interests: Subscription forms can be ordered from Eminova Fondkommission AB at [email protected] or 08-684 211 00. Payment must be made in accordance with the instructions on the subscription form. The subscription form and payment must be received by Eminova Fondkommission AB no later than the date indicated on the subscription form.

In order for the Warrants not to expire worthless, it is necessary that the holder actively subscribes for shares at the latest on October 14, 2022or alternatively sells the Warrants at the latest October 12, 2022.

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