Hemp and CBD Drinks Among Top Trends Shaping The Soft Drink Industry
Hemp and CBD drinks are just one of the trends that are expected to rock the global soft drink industry over the next few years, according to a new study from GlobalData.
The soft drinks sector grew by 0.9% between 2015 and 2020, due to a difficult landscape that saw producers grapple with rising costs, sugar taxes, legislation on packaging and the COVID-19 pandemic.
This in turn has led to intensified efforts to reformulate products, develop new flavors and seek new ways to interact with shoppers, GlobalData said.
“Drink flavors are arguably the most important factor in determining consumer purchasing decisions, with 29% of global consumers saying they would be happy to try a new drink flavor out of curiosity,” he said. commented Holly Inglis, Beverage Analyst at GlobalData.
“This highlights a huge incentive for producers like Coca-Cola, Nestlé, Unilever and PepsiCo to launch new product developments – and strengthens soft drinks as a fast-paced innovative industry. “
Hemp and CBD infused drinks have proven popular in the United States, with Trader Joe’s launching a non-dairy hemp drink, as well as Canopy Growth Company recently releasing CBD infused water (pictured).
The ingredient is also on the rise in European markets like Austria, where Sonnenstar recently launched a shot of hemp juice.
Read more: Why CBD is creating a ‘buzz’ in the food and drink world
Another trend to note is the rise of mango drinks, in markets such as the US, UK, France, Romania and Singapore, while peach products have also gained. on the ground, thanks to investments from major brands such as Lipton’s and French marque Badoit.
Ginger is another ingredient starting to appear more often in the beverage category, with GlobalData signaling new innovations in markets such as Nigeria, South Korea and Peru, “in line with consumers opting for products. that promote digestive health and wellness, ”says Inglis.
Finally, grape products are making a comeback, said the research company, having managed to avoid negative associations with high sugar content.
Soft drink landscape
“What you can see in the soft drink landscape is the development of several unique flavor launches, all of which apply to different consumer trends around the world,” said Inglis. “Health and wellness attributes meet experimental flavors, which then intersect with exotic flavors. Launches, appealing to a wide range of consumers.
“These launches will set the tone for the future of the soft drink market, as a highly innovative and successful market.”
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