Growing partnership with Hostess


SMALL FALL, WIS. – Trilliant Food & Nutrition, a maker of shelf-stable ready-to-drink coffee beverages, announced it is expanding distribution in conjunction with Hostess Brands, Inc. The company said it will gain more than 5,500 distribution points , as shoppers can now find Hostess Iced Lattes in classic Twinkies and Ding Dongs flavors in 13.7 oz bottles at national retailers, including Walmart, across the country.

Hostess’ partnership with the beverage maker began in 2020 with the launch of four iced latte flavors based on its cupcakes: Twinkies, Ding Dongs, Honey Buns and Snoballs. The national rollout in Walmart includes Twinkies and Ding Dong flavors.

“Consumer demand for ready-to-drink coffee remains strong, especially for the unique flavor experiences that Hostess snack cakes can help deliver,” said Tom Lehocky, vice president of sales at Trilliant. “Our retail partners appreciate the fact that we manufacture our ready-to-drink beverages in our own production facility, which eliminates many of the supply issues that other brands face and will continue to face for the foreseeable future.”

Hostess has previously partnered with food companies to create branded products outside of the snack cake category, such as ice cream and ready-to-eat cereal. In 2015, Hostessteams up with CKE Restaurant Holdings, Inc.offering ice cream sandwiches to hostess Ding Dong at Carl’s Jr. restaurants. More recently, the companycollaborated with Post Consumer Brandsto produce Post Hostess Twinkies cereal, Post Hostess Honey Bun cereal and Post Donettes cereal.


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