Growing demand for low calorie alcoholic beverages to drive global alcohol infused sparkling water market – The Food Beverage News
The growing demand for low-alcohol drinks has encouraged alcohol manufacturers to offer an eclectic line of alcohol-induced sparkling water that is gluten-free, low in carbohydrates and low in calories. The use of new natural flavors in alcoholic carbonated water is likely to stimulate the demand for alcoholic infused sparkling water in the years to come. In addition, there is a growing interest among health-conscious consumers in beverages with nutritional ingredients that are expected to increase the popularity of alcohol-infused sparkling water during the forecast period.
The low carbohydrate content coupled with lower caloric content in carbonated alcoholic water mainly contributes to the rapid expansion of the global alcoholic infused sparkling water market. In addition, the growing culture of alcohol consumption after work in emerging countries results in high consumption of alcohol and mild alcoholic beverages among women. Some of the key players, for example, Boston Beer are working to produce a new alcohol infused sparkling water for women. All of these factors are collectively contributing to the rapid expansion of the global alcoholic infused sparkling water market. In addition, the increasing consumption of alcohol among young people and the high demand for innovative alcoholic beverages among the younger generation are likely to propel the demand for alcoholic infused sparkling water.
the global alcohol infused sparkling water market is categorized by distribution channel, end user and region. Based on the distribution channel, the alcoholic infused sparkling water market is divided into on-site and off-site distribution channels. Among these distribution channels, the off-premises distribution channel is expected to hold the maximum share of the global alcohol-infused sparkling water market. By end user, the global market is categorized into online sales and offline sales.
The North America alcoholic infused sparkling water market is expected to witness significant growth during the forecast period. Major alcohol consuming countries in the region such as United States and Canada are expected to offer better growth prospects for the alcohol infused sparkling water market during the forecast period. Key facts that keep North America ahead in the global market include the presence of large breweries and the consideration of low alcohol products as a wellness drink in the region. The Europe and Asia-Pacific region is also expected to generate healthy incomes, as emerging and developed countries in the region experience an increase in disposable income and alcohol consumption among the younger generation.
To ensure that the key players in the company’s growth in the market flourish to launch new products with affordable price tags. The major players in the global alcohol infused sparkling water market are Wachusett Brewing Co. Inc., The Boston Beer Co. Inc., Suntory Holdings Ltd., San Juan Seltzer Inc., Kopparberg, Molson Coors Beverage Co., Mark Anthony Brands International Unlimited Co., MIA Beer Co., Eel River Brewing Co., Constellation Brands Inc. and Anheuser Busch InBev SA / NV.
Key development: In January 2019, Kopparberg launched Balans Aqua Spritz, a new alcoholic sparkling water for health-conscious consumers.
With a Masters Degree in Brewing Technology and 6 years of global writing experience, Jerri has been one of the most workaholic and dedicated team members at thefoodbeveragenews.com portal. She has been part of this portal for 4 years now. Jerri started a career in writing as a freelance writer and the trip was worth watching and reviewing. She manages the beverage industry area of the portal and, together with her team, provides readers with all the essential and breaking news and reports in an easy and understandable way.