‘Great British Baking Show’ vegan contestant apologizes for using animal products in series
Season 12 contestant Freya Cox is the “Great British Baking Show” first vegan pastry chef.
When the first episode aired, Cox apologized for using animal products for technical baking.
Some people criticized the show for not offering vegan alternatives to Cox.
The first vegan baker from “The Great British Baking Show” is already apologizing for having to use animal products.
Known as “The Great British Bake Off” in the UK, the show recently welcomed a new group of bakers for season 12, including Freya Cox, a 19-year-old psychology student and model from North Yorkshire.
The youngest contestant of the season tries to impress the judges with her plant-based creations, but Cox can’t avoid animal products entirely.
The baker said she could not move around using animal products in the technical challenges
On September 14, Cox shared on Instagram that she would be on the show, adding that she was “truly blessed to share my passion for vegan baking.”
When the series premiered a week later, she returned to Instagram to warn her followers that she wasn’t able to make all of her pastries vegan.
Cox wrote in a disclaimer: “I was desperate to show the world vegan baking is just as exciting in hopes of inspiring people to try. For obvious reasons, I couldn’t change the technical challenge as that would mean the whole show was unfair. “
In each episode, contestants complete three sets of challenges – signature, technique, and show – but the technical series is a surprise and the same ingredients are provided for each baker.
So far in Season 12, the technical challenges have been malt bread, jammy cookies and ciabatta breadsticks – all of which contained animal products, according to the show’s website.
Cox’s message continued, “Sorry if that’s disappointing to hear, but once the show is over I plan to vegetate the recipes for all of you, so I hope that makes up for that.”
Some have criticized the show’s decision to have Cox use animal products
After Cox’s announcement, some criticized the show for not offering vegan products for every task.
Elisa Allen, director of Peta UK, told the Daily Mail: “We are in the midst of a vegan revolution, and producers are taking the cake by not allowing applicants to ‘vegetate’ recipes in the technical challenge. “
Allen added that it is “shameful” for producers to place contestants in situations that “violate their ethical, religious or other principles.” She also said it was a missed opportunity for the show to introduce fans to herbal alternatives.
As of 2020, ethical veganism has been a philosophical belief protected by UK law thanks to the efforts of animal rights activist Jordi Casamitjana. He joined Allen in criticizing the series.
“No one would force a Muslim or a Jew or a teetotaler to do the same,” Casamitjana told the Sunday Times.
Before receiving a wave of support, Cox was criticized for being a vegan baker who loves to ride horses.
According to The Telegraph, she was subjected to online trolling on Facebook after fans found a previously active page dedicated to her equestrian hobby, which they described as cruel to animals. The page no longer appears to exist on Facebook.
Freya Cox and the production crew of “The Great British Baking Show” did not immediately respond to Insider’s request for comment.
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