Coca-Cola Beverages Africa collaborates with Flintfox and Microsoft to streamline pricing, promotions and discount management


LONDON, June 2, 2021 / PRNewswire / – As part of an ongoing digital transformation program at its bottling plants, Coca-Cola Beverages Africa (CCBA) is working with pricing and discount management experts Flintfox and Microsoft to modernize its use of technology. The collaboration will help the bottling giant retire its legacy solutions, better manage prices and overcome existing challenges at all stages of the supply chain.

Coca-Cola Beverages Africa collaborates with Flintfox and Microsoft to streamline pricing, promotions and discount management

Commercial revenue management and the RMx pricing engine allow CCBA to manage advanced pricing and promotions, reduce operating costs, and monitor margins. By extending the capabilities of Microsoft Dynamics 365 and integrating with existing e-commerce and sales force automation platforms, Flintfox will enable hyper-fast pricing in real time and help deliver accurate pricing throughout. along the supply chain.

The collaboration between Microsoft and Flintfox is helping CCBA accelerate its digital transformation journey, through seamless digital systems that allow the entire business to function as one.

Flintfox EMEA Director Mark Conway said, “It is an exciting time to work with CCBA as they bring their vision of digital transformation to life through Microsoft Dynamics 365 and embark on a path of accelerated growth. Our smart solutions will reduce operating costs, create productivity gains and Additionally, we will provide real-time pricing accuracy across all CCBA channels and deliver significant and measurable ROI to the business. “

Chief Information Officer of Coca-Cola Beverages Africa Joshua Motsuenyane said, “Because CCBA was born out of a merger of different companies, there are a number of infrastructure redundancies, supply duplication and lines of responsibility that were blurred. We needed to hone the company‘s overall ability to operate as one and improve pricing. transparency and visibility. Flintfox and Microsoft helped us strategize to better manage advanced pricing, promotion management, and complex supply chain pricing, as well as providing a roadmap for the future. This integration with Flintfox and Microsoft modernizes the way we use technology across our entire IT landscape and allows us to completely remove existing systems. “

Gavin Holme, Director of Consulting Services, Microsoft South Africa said: “Flintfox’s business revenue management and RMx pricing have extended the capabilities of our Finance and Operations solutions, enabling CCBA’s digital transformation. With Dynamics 365, Microsoft 365 and Azure, CCBA will achieve its goal of unifying operations and intelligently adjusting processes in real time. “

SOURCE Flintfox


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