The CHITOS and GREEN COLA groups, in the continuation of their very fruitful commercial cooperation for the exclusive distribution of the latter’s products from the former on the Greek market, announce their decision to join forces for a common journey of the brands of the two groups on international markets. For this purpose, a joint company has been created under the name of “GREEN BEVERAGES GROUP PLC” (“GREEN BEVERAGES”) based in the United Kingdom.
In Greece, CHITOS AVE and GREEN COLA HELLAS SA continue their activity as autonomous legal entities. Their production will continue to take place in Greece, where the group operates eight bottling lines, and in a dozen third-party production facilities around the world, but will also be strengthened through an investment program already underway. The headquarters of both companies will also remain in Greece.
Through this collaboration, the CHITOS and GREEN COLA Groups aim to exploit the expanded portfolio of non-alcoholic beverages, by strengthening the presence of their products in the foreign markets where they are already active (America, Europe, Middle East) but also the joint venture penetrating new geographical markets (Asia, Australia, Latin and South America) taking advantage of growth opportunities at a global level, due to consumer trends that increasingly turn towards natural and healthy products.
Green Beverages products are currently sold at retailers including Sainsbury’s, Holland and Barret and Amazon in the UK, as well as Kroger, Whole Foods, HEB, Market Basket, Meijer, Stop & Shop, Amazon and Walmart.com in the US. States (among many others in many countries). Together, Green Cola and Chitos have marketing channels in 46 countries around the world. With the creation of GREEN BEVERAGES in London, the plan foresees direct access to international investment funds, which will be directed mainly to individual markets abroad but also to the financing of the joint investment and development plans of the band. This plan also includes the intention to introduce GREEN BEVERAGES on the foreign stock market. The new company’s vision is to become the world’s most innovative healthy (better for you) non-alcoholic beverage company, creating value for society and following the international consumer trend towards healthier eating habits. healthy, for soft drinks and drinks that taste great but without added sugar and preservatives, as well as its expansion into other innovative categories of bottled water.
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