Photo courtesy of Casey’s General Stores
ANKENY, Iowa- Casey’s and Mtn Dew, a PepsiCo brand, have launched Mtn Dew Overdrive, an exclusive new drink. The flavor is only available at Casey’s and features a citrus taste with hints of mango, raspberry and lime. Sold in 20 ounce bottles and also available on the fountain, Mtn Dew Overdrive is the first exclusive Mtn Dew flavor available in the convenience store chain.
Ankeny, Iowa operates more than 2,400 convenience stores in 16 states.
- Casey is No.3 on CSP 2022 High 40 update of the 2021 High 202 ranking of convenience store chains by number of stores. Watch for the full Top 202 2022 ranking in the June issue of CSP magazines and CSP Daily News.
“We are thrilled to offer Mtn Dew Overdrive at our Casey’s convenience stores across the Heartland,” said Tom Brennan, Merchandising Manager at Casey’s. “As the third-largest convenience retailer and fifth-largest pizza chain in the United States, we’re always looking for the tastiest products to pair with our handmade pizza, and Mtn Dew knows a thing or two about flavor. .”
The Mtn Dew Overdrive label shows a rooster weathervane collar, representing the convenience store, and a barn-shaped buoy, highlighting Casey’s founding year.
As part of the launch, Mtn Dew’s newest character, Benny the Bearalope, a whimsical water ski mascot that embodies the playful and adventurous spirit of the new drink, will make appearances in Casey’s stores all summer.
“Mtn Dew Overdrive has been tried and tested to be the perfect companion for an adventure-filled day on the lake or the trails, or whenever you want the cool, refreshing flavor that only Dew and Casey’s can deliver,” said said Scott Henzi, senior vice president of commercial PepsiCo Beverages North America, Central Division, Chicago. PepsiCo is based in Purchase, NY.
The Mtn Dew line also includes Mtn Dew Kickstart, Mountain Dew Code Red, Mountain Dew Voltage, Mtn Dew Zero Sugar, Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar.
In May, Circle K of Laval, Quebec became the exclusive seller of Mtn Dew Purple Thunder, a new flavor that combines blackberry and plum.
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