Asahi Beverages brewery deploys Complexica’s Decision Cloud software platform for business promotion optimization.
Complexica’s Promotional Campaign Manager (PCM) and Larry the Digital Analyst, both part of the Decision Cloud software platform, will provide Asahi Beverages with capabilities to optimize the value of future promotions based on volume, margin and net price realization, as well as generate what-if scenarios for different price levels, promotional mechanisms, frequencies, other variables and KPI targets.
“Last year Asahi Beverages acquired Carlton & United Breweries, its Australian liquor division. To harness the strength of our expanded portfolio, we partner with our clients to run multiple and frequent business promotions throughout the year, ensuring long-term growth for our business and theirs, ”notes Kellie Barnes, information director of the Asahi Beverages group. “Given the inherent complexity of optimizing promotional plans and our continued focus on managing revenue and growth, we selected Complexica as our supplier of choice after a successful proof of concept of its optimization capabilities. world class. “
“Considering the complexity and sheer volume of data in promotional campaigns, optimizing promotional plans with the right mix of products, discounts and frequencies is a task well suited to advanced machine learning and intelligence techniques. artificial, ”explains Complexica Director FCMG Doug Misener.
“We are delighted to add Asahi Beverages and Carlton & United Breweries as a new strategic client of Complexica,” concludes Leonardo Arantes, Director of Business Development at Complexica. “We have provided our Decision Cloud software platform with full TPM and TPO functionality for our customers in the FMCG industry and beyond. demonstrates its ability and ability to generate business results.
Asahi Beverages employs approximately 3,200 people in Australia and operates manufacturing sites in every Australian state.
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