Aptean launches integrated CRM for its food and beverages

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Cloud-based solution enables improved customer service and increased efficiency

ALPHARETTA, Georgia, July 15, 2021 (GLOBE NEWSWIRE) – Today, Aptean, a global provider of business-critical software solutions, announced the launch of new integrated customer relationship management (CRM) software for its enterprise resource planning (ERP) products for food and drinks. The integration of CRM and ERP will allow food and beverage customers to view orders, lead times, complaints and follow-ups without ever leaving their ERP system.

Agri-food businesses depend on the satisfaction of their customers, and the perishable nature of the industry’s products means time is always of the essence. Aptean’s integrated CRM and Food and Beverage ERPs centralize data in one place, eliminating the need for employees to switch between applications and increasing the risk of errors. The solution is designed to help businesses maintain excellent customer service and identify sales opportunities through its intuitive nature.

Aptean CRM is a cloud-based solution that offers benefits including:

  • Ability to monitor and store all customer interactions in a central location accessible to all internal stakeholders, regardless of device or location.
  • Improved customer experience and relationships, streamlined internal processes and increased productivity.
  • Consolidation of third-party providers and platforms.

“We are delighted to offer our valued ERP food and beverage customers the option of an integrated CRM solution,” said Nicole O’Rourke, Director of Marketing at Aptean. “With Aptean’s focus on the food and beverage industry, customers can be confident that this CRM integration has been designed with their needs in mind. “

For more information on Aptean CRM, click here.

About Aptean
Aptean is one of the world’s leading providers of industry-specific software, enabling our customers to be ready for the future, now®. Our enterprise resource planning and supply chain solutions are uniquely designed to meet the needs of specialty manufacturers and distributors in over 20 industries, while our compliance solutions serve specific markets such as finance and life sciences. In total, Aptean’s solutions are used by more than 6,500 customers around the world. With cloud and on-premises deployment options, Aptean’s products, services and unmatched expertise help businesses of all sizes scale and succeed. Aptean is headquartered in Alpharetta, Georgia, and has offices in North America, Europe and Asia-Pacific. To learn more about Aptean and the markets we serve, visit www.aptean.com.

Aptean is a trademark of Aptean, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

For media inquiries, please contact
Nicole o’rourke
Marketing Director
[email protected]
(770) 715-0362



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